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. in the last week of the election, the obama campaign paid $550 for a single ad in raleigh, north carolina. the romney campaign had to sell out $2,665. the obama campaign bought it way ahead of time. lesson two, the republican brand needs a hard look. the gop favorable rating underwater for two years. it's been nearly five years and the final poll, full poll before the election, just 36% of registered voters said they had a positive view of the republican party. 43% held a negative view. the democratic party's favorable rating in positive territory. though just barely at 42%-40%. more than 20 republican primary debates put immigration on full display. so now as the party debates to modernize, it has to repair the image. and that leads us to lesson three. demographics are destiny. romney won a higher percentage of the white vote than any candidate since ronald reagan in 1994 beating obama among white voters. by 14 points among white women. five points among independents. he won all the groups by more than george w. bush did in 2004. but he lost the election by a wider margin than john kerry
obama weighed down by a jobless rate higher than any incumbent seeking re-election since fdr win 323 electoral votes, sweep 8 of 9 battleground seats? as the republican party picks up the pieces and looks ahead to 2016, here are lessons hopefuls from both parties might want to keep mind. if you don't define yourself, your opponent will do it for you. romney let the president's early attacks on his personal wealth and business background go largely unanswered. romney's campaign argued after a long and expensive primary, they had to choose how to spend at the time, limited funds, and they had to claim it was better than defenses of his personal record. in the end, obama beat romney by ten points. on the economic values question that was this, which candidate is more in touch with people like you. 53% said romney's polauolicies d favor the rich. just 10% said that about the president's policies. and romney, the first republican nominee in the history of our poll to go into a convention with his personal rating under water and campaign with a painful number, just 47% of voters viewing hi
elected. only 15 of them from congressional districts obama won. in 2014, 14 senators will be -- will go up for re-election. 13 of them will stay and -- 12 of them in states obama did not win and like we have 2 different parallel sort of universes trying to talk to each other and republicans don't really need and are not incented to work with obama because they're coming from constituency that is don't like him, won't vote for him. why not fight against him because that's good for them? >> well, i tell you what. guys like john boehner see that and they see a trend where their base shrinks and gets smaller and smaller and smaller. eventually they will be the minority party. they don't want that to happen. they can look at the polls and where it says most of the country favors raising taxes on the rich and the positions that obama was pushing during the campaign, otherwise he wouldn't have won. they know it's a problem and don't want to be relegated to the party of white guys in the south. >> that's a national issue. >> correct. >> that's not a local issue, primary issue as you go home as
going to agree with the president when he has the election in 2014? some folks don't want to appear in any way too close to president obama right now. >> let's move on in terms of massachusetts. we got the information that ted kennedy jr. will not run. scott brown doing well in all the polls. president obama will be fully engaminged in pass pass. how is that looking? they don't have a big horse to run. >> the polls show a good chance of scott brown being able to at least have the even money to win back a senate seat in massachusetts. when you talk to the democrats, they say look, the way that scott brown was able to win in 2010 were under very special circumstances. huh a democratic candidate who was not running a good campaign. the democrats were caught unaware and very surprised. you had that very tough debate on health care. you have the vacancy and democrats say you won't have all the situations at the end. they might be able to beat scott brown in a special contest. >> always tough. you think they can pull it off. lastly it was about chuck hegel, feeling it from the left and th
Search Results 0 to 3 of about 4